• April 10, 2014

    Thursdays with Amanda: How to Become a Hybrid Author

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    2014AmandaAmanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon and Barnes & Noble.

    A couple weeks ago, I shared one of my oddities…whenever I hear “hybrid author” I can’t help but think of the movie Underworld. As silly as the post was, I stand by it 100%. The similarities between hybrid authors and the vampire-werewolf hybrid depicted in the movie are shockingly and hilariously real, folks. Real. Real. Real.

    And hybrid authors ARE taking over in a weird sense. They may not be the majority (yet), and all of them certainly aren’t millionaires, but they’re happy. And they’re profitable. And that’s a major WIN, folks. A huge win.

    So how do they do it? How do you become this mystical creature? This Hybrid Author?

    It looks a bit different for everyone, but for authors who have started on the traditional side and are considering making the leap, here are some thoughts…

    HOW TRADITIONAL AUTHORS BECOME HYBRIDS

    First, you need an author career with some sort of momentum. Maybe you have a couple books that are contracted or maybe you have releases lined up every six months or every year for the next few years? The logistics don’t matter so much as the fact that you are publishing with a traditional publishing house (one that can and does get books into bookstores) and will continue to do so.

    When you have this, here’s how you make the switch…

    1. Take a look at your contracts. Look specifically at the Non-Compete clause. You don’t want to end up in a situation where your publisher feels as though your self-pubbed books are competing with

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  • April 3, 2014

    Thursdays With Amanda: Lessons from a Bygone Hybrid Author (guest post by Erin Buterbaugh)

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    First, let the record show that I thought Amanda’s Underworld/hybrid author analogy last week should win some sort of prize for awesomeness; if you missed it, you should take a moment to scroll down the page five posts or so and catch up on the definition of a hybrid author and his similarity to a vampire/lycan crossbreed. Go ahead, I’ll wait.

    Alright, now that everyone’s on the same page— today, I want to look at someone I would argue could be described as the original hybrid author, Charles Dickens, and the lessons hybrid authors of today can take away from his experiences.

    Charles Dickens, like many authors (as well as most of the MacGregor Literary agents) began his writing career as a freelance journalist, contributing articles, sketches, and stories to various London newspapers and magazines. When he started writing novels, Dickens of course followed the prescribed formula for success as a novelist and severed all his ties to periodicals, instead devoting his time to finishing his manuscript, polishing his query letter, and securing an agent.

    Wait. No, he didn’t.

    As you probably already knew, the majority of Charles Dickens’ work was actually first published in serial form in newspapers and literary magazines. What is less commonly known is that Dickens himself was the editor and part-or-full-owner of most of the periodicals that his work appeared in—the man virtually self-published the majority of his novels. Dickens used his position as editor of the magazine Bentley’s Miscellany to serially publish his second novel, Oliver Twist, and when he had a falling-out with the magazine’s owner, Dickens left his position as editor and started another magazine, called Master Humphrey’s Clock, written and edited entirely by himself. When Dickens, for a number of reasons which I refuse to do the correct amount of research to be able to annotate and recount with strict academic accuracy, got tired of Master Humphrey’s

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  • March 28, 2014

    What's the best writing advice you've ever received?

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    So it’s spring break for most people. You might be heading out of town, or driving to the beach, or trying to find a place to relax and dive into that new book you bought. I’m going the same thing — well… I live at the beach, so I’m not heading there, but I am trying to ditch the crowds find some quiet so I can read today. I have a long list of projects I want to get caught up on, so instead of doing emails and taking phone calls, I’m going to try and get away and just read for a while.

    And that, of course, means I don’t think I’ll take the time to create a new blog post. Instead, I’ll let you YOU create it. One simple question: What is the best writing advice you’ve ever received?

    It might be something about craft, or a trick you learned, something about writing quickly or leaving writer’s block behind. It could be advice on creating characters, or raising the stakes, or leaving people with a memorable lesson. Whether you write fiction or nonfiction, you’ve no doubt heard (or read) some great bit of wisdom that you took to heart and you noticed it changed your work. Share it with us. Just click on the “comment” bar below and offer the best piece of writing advice you’ve ever received. You’re welcome to give us context, and tell who said it and what the circumstances were, if you want to — but don’t feel you HAVE to. You’re welcome to just offer one sentence with the advice you’ve got.

    I do this once each year or so, and I have gleaned some wonderful tips from people over the years. Would love to hear what you have to share with your fellow writers. What’s the best writing advice you’ve ever received?

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  • March 27, 2014

    Thursdays with Amanda: How the Movie “UNDERWORLD” Perfectly Portrays Today’s Publishing World

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    2014Amanda

    Amanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon and Barnes & Noble.

     

    Have you seen Underworld?

    In this rather awesome and yet equally terrible movie, the vampires and the lycans are at odds (duh). The vampires are snooty and privileged and literally SLEEPING UNDERGROUND while the world passes them by.  The lycans, on the other hand, are rule-breakers and thugs. They do what they want and for obvious reasons don’t get along with the vamps.

    There is a particularly attractive lycan-hunting vampire girl who is tracking a lowly human that most women my age would know as Ben from Felicity. Ben from Felicity is being followed by lycans, and the hot vamp chick wants to know why. The truth is soon revealed when the lycans bite Ben from Felicity and turn him. By now the hot vampire lady is torn! She has grown to care for Ben from Felicity, and how can she love her enemy?! She eventually decides to get over herself and love him anyway, but then he is once again injured and near death (wimp). She does what she has been warned not to do and bites him, thus making him both vampire and lycan–a creation that is rumored to be stronger than either species. They call him a hybrid. Eventually, he is able to bring about peace between the clans.

    So why do I bring this up? Why walk you through the ENTIRE movie premise?

    Because it adequately portrays what’s happening in publishing, and every time I hear the term “hybrid author,” I immediately think of Ben from Felicity (and I wanted you to

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  • March 25, 2014

    And the biggest successes of 2013 were…

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    In this week’s issue of Publisher’s Weekly, they have their annual report on the bestsellers of the previous year. I always enjoy reading about it and discussing it with authors, because nothing gives perspective more than a number. You see, authors like to talk about having books “sell a million copies,” and I’ve frequently seen proposals in which writers make wild promises about selling millions, since the audience for a particular topic is considered huge. (“There are 246 million people with dandruff in this country! There’s a ginormous market for my book on hair care!”)

    But then every spring PW releases its report, and everyone gets a dose of reality. How many hardcover novels sold a million copies in 2013? One — Dan Brown’s Inferno. How many hardcover nonfiction books sold a million copies? Three — Bill O’Reilly’s Killing Jesus and two of the “Duck Commander” books, Happy, Happy, Happy and Si-Cology. How many trade paper books sold a million copies? One — and it was released decades ago… F. Scott Fitzgerald’s The Great Gatsby. There was only one mass market book that sold a million copies, proving that this formerly big-number format is quickly dying off, replaced by digital books — George R.R. Martin’s A Game of Thrones.

    On the children’s side, there were a handful of books that passed the million mark. Jeff Kinney’s Hard Luck: Diary of a Wimpy Kid #8 sold more than three million copies, and was the biggest seller in one format of any book sold last year. But Veronica Roth’s Allegiant and Insurgent, Rick Riordan’s The House of Hades, and John Green’s The Fault in Our Stars also hit the mark. (Two other titles probably did: Marcus Zusak’s The Book Thief and Dr. Suess’ Green Eggs and Ham, but the numbers are unclear because of several factors.) Still, when it comes to print copies, that means there were

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  • March 24, 2014

    NOTES FROM UNDER A DESK

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    By guest writer HOLLY LORINCZ

    headshot-sepia-copy

    Holly Lorincz is the newest agent at MacGregor Literary; she was mentored by president Chip MacGregor for a year before her promotion, while also maintaining an editing and publishing consultation business, Lorincz Literary Services (http://literaryconsulting.com).

    NOTES FROM UNDER A DESK

    I admit it. I’m under my desk. Hiding.

    No, there is not a knife-heavy serial killer lurking behind my door.
    No, my boss is not on the rampage (today).
    No, my mom is not at the door with a list of potential husbands.

     

    I’m hiding because Chuck at Writer’s Digest did me a solid and featured my New Literary Agent Bio on his blog — a blog that has been reposted by seemingly hundreds of other bloggers. Of course, as a new agent, I need the exposure, and I’m relieved people in the industry know I’m alive. I’m not being flippant when I say I’m hugely grateful for the support and excited to continue building my client list.

     

    So why hide? Because. I. Have. 497. Queries. In. My. Inbox.

    I’ve created a response system . . . but it’s become more like bloody triage at the scene of a train wreck. I know, I shouldn’t complain. And I am happy to wade my way through the proposals, as long as I’m given the time to do it. Unfortunately, now I’m starting to get the second wave of letters from the first responders. Statements ranging from “I wrote to you five weeks ago and have yet to hear back” to “If you’re not interested, it’s still polite to write back” to “I sent you my query because Writer’s Digest said you were accepting queries; do you ignore everyone?” to “Hey, maybe you should give a crap about someone else other than yourself.”

    I have to be careful because my first reaction to the squirrely ones is to immediately hit send on

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  • March 21, 2014

    Engineered Bestsellers, Rock Star Pastors, and Rosie Ruiz

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    by Ghostwriter [While this says it’s written by Chip MacGregor, it is not. It’s written by a professional collaborative writer who is a friend — Chip just posted it.]

    Hi. I’m Ghostwriter and I’m the collaborative author of an engineered bestseller.

    The news that Mars Hill Church paid ResultSource about $200,000 to get Mark Driscoll’s book Real Marriage on the New York Times bestseller list shocked a lot of people. For me, that news solved a mystery.

    As I already mentioned, I am a collaborative author and occasionally a ghostwriter. Although I am a published author in my own right, I learned long ago that I could earn a much better living helping other people write their books. It’s a good life, and I enjoy my work. Nevertheless, I still hope that someday I’ll see one of my books on a bestseller list—any bestseller list.

    This explains my obsession with Amazon rankings and sales figures.

    I know, I know…

    You have to take Amazon numbers with several hundred grains of salt. I get that. But I still enjoy checking my author page and seeing how many copies of my books have sold in the previous week. Generally, the numbers are unremarkable. Sometimes they are depressing. But a while back those numbers astonished and mystified me.

    I’d collaborated on a book with a megachurch pastor and, although it was a contract job for which I received a flat fee and no royalties, I asked for and received cover credit. Because my name was on the cover, I was able to list the book on my Amazon author page and track its sales statistics. Even though I wasn’t going to receive royalties for the book, I was still curious to see how well it was selling.

    So I set the book up and waited for the launch date. The first week’s sales stats took my breath away. The book went from zero

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  • March 20, 2014

    Thursdays with Amanda: Respecting Your Art

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    Amanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon and Barnes & Noble.

    An old college friend was telling me a story about a potential client he was talking with. This friend of mine does freelance editing and proofing (he proofed my book, The Extroverted Writer), and so he is regularly courting new clients, trying to meet their expectations while also sharing with them the reality of the business.

    This particular client of my friend’s was one of those type A, demanding, bull-headed types. You know who I’m talking about…a real-life Miranda Priestly or Bart Bass. Shrewd. Demanding. With no concept or concern for how much work it takes to produce a quality result.

    The client had a 58,000-word manuscript that he wanted proofread, but the real kicker was that he wanted the project done in two days. When my friend pushed back and told him that, with a full-time job and other responsibilities on top of his freelancing gig, there was no way he could get it done and done well in that timeframe, the guy refused to accept such an answer. Said something about how it HAD to be ready for publication and how there was NO ROOM FOR AN EXTENSION.

    My friend politely turned the project down.

    I used to edit and proofread for a publishing company. They’d hand me a fiction manuscript, give me a week’s worth of time, and then a month later a check for a whopping $150 would hit my account. I had gotten the job after hearing that they needed someone to edit and proof for under $200 a pop. I had

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  • March 19, 2014

    Making sure I get the story straight…

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    I was once let go from a job in publishing for “creative differences,” the same week another guy was let go, at another company, for some very different reasons. We worked in the same industry, are the same race and age, and he lived in a city where I had once lived. Several people got our stories mixed up. I had a writing conference cancel my participation at their event, saying they had heard rumors that cast me in a bad light, and that they didn’t want me coming. You can imagine my surprise when I was told they were un-inviting me, since none of what they’d heard was actually true. I invited them to call my former boss, to talk with the people around me, and to check my references. But I also got angry — I mean, they made their decisions based on a RUMOR? They’d never even called me to ask about it? They never checked facts with anyone at my former employer? Nope. They just heard a story and took it as gospel … and, to make matters worse, the other guy (the one who had actually been fired from that other house) was scheduled to speak at their conference. (I didn’t mention that to the conference director. I figured she could figure out the truth on her own damn time.)

    I’ve never gone back to that conference, and I’ve never forgotten how much that error hurt. It’s why I want to make sure I get my facts straight on the stories I write, so that I don’t share something hurtful about somebody unfairly. I don’t mind offering bad news, and I realize some people will read my blog to get some information that publishers are too frequently reluctant to share, but I want to make sure I get my facts correct.

    Here’s why I mention all of this: I got a couple of phone calls

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  • March 14, 2014

    What's wrong with buying your way onto the bestseller list?

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    Last week I made a point of saying that I think a guy who buys his way onto the bestseller lists is a weasel, and I had a bunch of people write to ask me why. This is a worthwhile topic for everyone in publishing, so let me offer some background…

    Mark Driscoll pastors a large church in Seattle. Last fall he was accused of plagiarizing the words of another author, Peter Jones, in his latest book, and in addition there were other examples given of him plagiarizing, including pages of text recreated  word-for-word from a Bible commentary and stuck into one of the church’s publications. The people at Driscoll’s church made the situation worse, first claiming it was okay because one of the obviously plagiarized documents had never been sold, then changing their story when it turns out it had indeed been sold, but saying they hadn’t made much, then blaming it all on un unnamed research assistant (even though it had Mark Driscoll’s name on it), then taking pains to criticize the “haters” instead of owning up to their own ignorance and laziness. The whole thing was a mess. Driscoll clearly plagiarized (whether you want to cut him slack and call it something else), and his publisher examined the book and released a statement that admitted there were “inadequate citations,” but defending him for handling the situation well. In the end, the entire mess faded away. I was a bit surprised, since I’ve seen books get cancelled and editorial careers get ruined over less than this. Still, we all moved on.

    Until last week, when it was revealed that Rev. Driscoll had paid a marketing firm, ResultSource, more than $200,000 to get his book onto the New York Time bestseller list. The scheme included hiring people to purchase 6000 copies of the book in bookstores, then ordering another 5000 copies in bulk. They even made sure to use

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