How Authors Can Use Social Media Analytics

Authors are told to write what they’re passionate about, but many times this leaves them confused. “I have so many book ideas!” many of my authors have told me. “How do I determine which one to write?”

I’ve known authors to struggle with questions like should I write mystery or fantasy? Romance or women’s fiction? A book on parenting teenagers or parenting toddlers? Should I do a cookbook or a fitness book? A Bible devotional or a trade book?

Sometimes the answers to these questions can be found in the author’s online analytics.

This week’s podcast episode tells the story of one author who is using social media analytics to inform his writing—and how it allows him to connect with his readers even more. Listen here.